Insights
Practical commentary on the acquisition, ownership and commercial application of exact-match domain assets in the United Kingdom.
Process
23 August 2026
How premium domain transfers work
A straightforward sequence: agreement, documentation, payment and registrar transfer, handled directly between the parties.
Strategy
16 August 2026
.co.uk versus .com for UK businesses
For organisations trading principally within the United Kingdom, .co.uk communicates national presence with unusual efficiency.
Strategy
9 August 2026
Why businesses acquire exact-match domains
Authority, memorability, positioning and scarcity are the four reasons established organisations acquire category domains.
Fundamentals
31 July 2026
What is an exact-match domain?
An exact-match domain is a web address that corresponds precisely to the term describing a product, service, sector or category.